Customer Relationship Management solutions (CRM) have moved way beyond simply managing customer records. What initially started out as a way to organize and manage customer data has turned into a sophisticated technology allowing a company to improve customer relationships, create competitive differentiators and ultimately improve the bottom line based on increased sales and marketing alignment and performance.
FrontRange Solutions pioneered CRM with its GoldMine CRM software product line. Today’s GoldMine solutions include the following market leading benefits:
- The tools any client facing division needs in order to promote the corporation to the best of its abilities.
- Supports native customer relationship management features such as marketing, sales management and customer support with easy to customize configuration.
- Provides multiple levels of business process management needed to run the business.
- Easy integration into the existing IT landscape to advance every customer relationship.
- Ideal for maintaining and updating customer information across the enterprise, consistently following the business’ processes.